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Keeping Up With The Joneses, Packaging & Misplaced Priorities.

So I just heard the most ridiculous thing ever. Yeah, she just paid the rent for a duplex in Ikoyi, replete with a swimming pool and tennis court, the uniformed maids seem to have come with the house too but I'm quite certain they didn't. And then guess what? She's asking for a loan to pay the children's school fees? Hahahahaha. Ah, did I also add that they go to one of the very expensive ones, somewhere in Victoria Island. And no, not because the teaching there is notably better than others but, get this, because she wants the girls to have a higher social standing. After all was it not in school 
that Kate Middleton met the Prince? 

I visited said house this evening, dropped my jaw at the sheer splendor, was intimidated by the maids' crisp Queen's English, was scared to sit on the exquisite furniture. I looked around, stared at the grand piano that no one ever plays because no one can, I took in the little artifacts that weren't easily noticeable but added to the general élan. I listened to her speak to the kids with the perfect British accent, I stared at her Birkin bag and wow she's a sight to behold. Yet she needs a loan to pay the kids school fees???? Moving on. 

Keeping Up With The Joneses is basically a case of MISPLACED PRIORITIESWhat's with buying things you cannot afford with money you don't have to impress people that don't give a hoot about you?

      Let's bring it down a couple of notches. Why would you buy an BB Porsche because your Bold 5 is no longer cool when your landlord is hounding you for his rent? Why would you buy a Range Rover when you're still paying rent in a two bedroom flat? Why would you spend 180k on Human hair when your school fees haven't been paid? Why would you buy a bottle of Remy Martin in a club that you used keke to go to? Why are you flying the kids abroad for summer vacation when you're not sure how the school fees would be paid when they return? Why are you having that wedding at Civic Centre when you'll live in Ikorodu and are still unable to pay the MC and the band? Why must your dress be by Vera Wang when your fiancé is still searching for a job?

Why do we try so hard to meet up with a life style we cannot afford? Why do we live a champagne life on an alomo budget? Why are our priorities so misplaced?

On the flip side, Packaging is very important. And it's at times in the process of this packaging that we go overboard and thus mistake our priorities. Packaging is important in business and life in general. Everybody wants to associate with a success, ironically everyone is willing to assist a successful person than an unsuccessful person. This is evident both in the corporate world and in the world of a runs chic
Easy example ; Ronke goes to see Chief. 

Chief: ah, my baby I hope it wasn't too hard to find this place, how did you come?
Ronke: I joined BRT at Stadium, then I stopped at CMS, from CMS I took bus to VI then I entered keke to this place
Chief: sorry my baby, come and rest on the bed. 
....after "resting" its time to conclude the transaction. Chief calculates, she didn't spend more than 2k on her transport. Besides she obviously isn't used to good money, she should be happy with this 10k jare. 

But now its Renee and Chief
Chief: ah, my baby I hope it wasn't too hard to find this place, how did you come?
Renee: well sort of, I had to wait for the mechanics to be done servicing the car, then I took it to the car wash, needed it to be shiny since I'm coming to see my baby nau hehe. And my driver is acting all cranky, seems its time for a raise. So yeah, it was rather stressful. 

It's time to pay, Chief puts all this into consideration, besides, Renee would be upset if he doesn't do well, 10k is less than what she even pays her driver (let's forget that Renee is renting this car for 5k), Chief hands over 200k to Renee but even hesitates as he does so, what If it's not up to her expectations? And guess what, it isn't. Renee demands for more and she gets it. 
        And just in case you're confused Renee is not prettier than Ronke, neither was the sex any better. Renee was just better packaged. 

LOL. My point is this, Packaging is important. I'm in NO way encouraging you to do runs or giving you tactics, I'm just giving an easy example that often applies to "packaging". But we must draw a line between Packaging and Misplacing Our Priorities. Otherwise we would always try to keep up with the Joneses but never become the Joneses. 

........I'm not pointing fingers at anyone, we've all in one way or the other and at one point or the other misplaced our priorities. 


  1. Thelma I won't even know where to begin on this topic. This is something that so many people are doing right now. Trying too hard to keep up with the joneses. All to what end?

  2. In trying to package, majority end up keeping up with the Joneses. So, why not be yourself?

  3. There's so much peace of mind in being oneself. Look good. Eat well. Indulge wisely. Abstain from credit and impulse buying. Why would I dress so well, smiling on the outside but wondering where and how I'll be paying for the stuff I have on? Just to impress at my own detriment?? People should grow up. In as much as packaging is necessary, wisdom and prudence wins everytime. #Enjay#

  4. This is very applicable to lagosians. Especially when it comes to the whole concept of living on the island. Some people will sell their mothers heads just to say they live in lekki phase one.

  5. Funny you should talk about this, in a form of PTA in my childs school yesterday,the mothers where all asked to write down the activities their 2year old kids do, see list! At a point I started feeling bad cos I don't indulge in all these fun activities. I had to pinch myself to remind me that am a full time student and cant afford all those luxury!

  6. One of the major reason people want to keep up wih the Joneses is peer pressure,A way to mitigate this is to choose your friends, don't let your friends choose you.That way you can choose friends who don't pressurize you to live up to a certain standard,you are accepted for who you are while they encourage you to be a better person!

    1. Favourite you're right, peer pressure is another factor , and @ choosing friends that don't pressure you to live a false life, that's spot on.

  7. These days people try so hard keeping up with the joneses especially ladies,they alwaz want to form biggest girl ever liveth,I remember a friend used her sch fee to buy Q 10 when we were still in school and the funny thing it she can't operate it! She just bought it for famzing.what's that for ?

  8. At times people don't realise that the person you are trying to be like probably started making money years back and made some smart investments, or was born into a rich family or maybe is involved in illegal activities.
    Hardwork, patience and trusting in God will get you where you want to be.

  9. Lol @ living a champagne life on an alomo budget. The main reason for this kind of behavior is chronic inferiority complex, once you don't have a deep sense of self you'll live your life trying to impress others. Another thing is that as human beings we are approval junkies and some of us think that the best way to get approval is by being what we are not.
    Then you're very right about packaging, I know someone that's lost business because he went for a meeting in a cab, the facilitators said they can't trust someone that can't afford a car with so much money, funny. On the other hand I have a friend who always borrowed a car when he's going for business meetings so that he'll look the part and it worked for him, now he has 3 cars of his own. Lol. Most of what we see is fake but that's life.

  10. wow! I didn't know people went these extra miles just to feel among...


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