Skip to main content

Toolz' Thoughts : What's Your Selling Point?

 Some years back someone shared these same principles in this post with me, and as I haven't written on it, I was glad (when someone else seemingly stole these words from my mind) to share them with you all. 

I stumbled across this book: ‘The Confident Woman’ by Joyce Meyer in my sister’s library and so far it has been an awesome read.
There’s a particular paragraph that really resonated with me. I’m trying to be a better business-woman, so this bit of wisdom had perfect timing. Joyce wrote: Confident people do not concentrate on their weaknesses; they develop and maximize their strengths… … The world is not hungry for mediocrity’

There are certain skills that on a scale of 1 to 10, we might be at a ’2′. You could work at being better at this skill day and night; dedicate a huge percentage of your time to it. With the blood, sweat, and tears you put into being better at the skill, you could end up being a ‘5’. However, while you have been putting all that effort into eradicating a weakness, you have probably neglected the opportunity to perfect a skill that you are naturally gifted at. Essentially you may have missed the opportunity to turn a ‘6’ into a ‘9’.
Joyce follows up with a story about a pastor she interviewed and when she asked about his weaknesses the pastor said: ‘I don’t concentrate on them. I am sure I have some, but I can’t tell you because I just don’t focus on them’.

I can’t say I agree with ignoring your weaknesses, but I definitely think it may be more effective to limit the amount of time/effort that is put into correcting the weakness. Developing/perfecting your strengths and limiting the focus on your weaknesses may not be the easiest thing to do, but it seems to be a necessary principle for success.

I believe that everyone has a natural gift from God, it might take us a while to realize them or we may have other things that distract us and prevent us from discovering them. Sometimes we might even focus too much on what we aren’t good at and forget to develop/ perfect our talents.

For example, Diane Warren is one of the most successful and influential women in music. She is often described as ‘the most important songwriter in the world’ because of the number of hits she has penned. These include: ‘Because You Loved Me’ which was a tribute to her father, and famously performed by Celine Dion. She also wrote ‘I Don’t Want To Miss A Thing’ performed by Aerosmith, ‘How Do I Live’ performed by LeAnn Rimes and ‘Un-break My Heart’ performed by Toni Braxton just to name a few. She has also written for Whitney Houston, Beyonce, Jennifer Lopez and lots more.

She probably started out wanting to be an artist, maybe she suffered from bad stage fright or she wasn’t a great performer, nevertheless today she is very successful (and very very rich).

Imagine if performing on stage had been one of Diane’s weaknesses and she spent so much time working on improving her stage performance and inevitably neglected her songwriting skills – would she be as successful as she is today? If she had managed to get her performance skills from a ‘3’ to a ‘5’ would she have the stack of awards she has now? In a world where you have amazing stage performers who are probably 8s or 9s? Probably not.

Another example, Richard Branson the head of the Virgin Group suffers from dyslexia which caused him to leave school at 16. He could have let this weakness defeat him, but he found a way to work around it. Richard would get his staff to read out presentations to him to understand them better.

I could go on and on, but what I learnt from ‘The Confident Woman’ is that it is important to identify your ‘selling point’. Figure out what your God-given talent is and strive to develop and improve it. Everyone has a weakness that could distract from perfecting that talent…if you let it. Why spend so much time bringing a skill from poor to average? You could invest that energy into taking a skill from good to excellent!

I’m not saying that giving up on correcting your weaknesses is the way to go, but being conscious of and limiting the amount of time and effort you spend on, in my opinion is a good idea.

Coming up with ideas is one of my strengths, however, one of my weaknesses is being organised enough to execute these ideas. The main reason I’m a bit of a scatterbrain is because I’m thinking about so many things at once. My friends often joke that I have the attention span of a fruit-fly. I have tried to be a bit more organised and meticulous. While I have improved a little, it did take a massive effort. I figured it would be wise to get a project manager to handle some of my big projects – someone who is naturally meticulous, organised and not forgetful- unlike me.

So in the words of D’Prince, ‘What’s your selling point?’ And most importantly, are you doing your best to capitalize on it?

Source: Bella Naija. Written by Tolu 'Toolz' Oniru. 

I had to put that last sentence in bold fonts and ask myself and you that question; what are you doing to capitalize on your selling point? 


  1. Nicely written and very thought provoking too. Never imagined Toolz could write more than a sentence.

  2. Thought provoking. I for one think I'm guilty of paying too much attention to my weaknesses, no one can be perfect at everything. The sooner I realize this, the better.


Post a Comment

Popular posts from this blog

Turia Pitt Suffered 65% Burns But Loved Conquered All...

Amazing Story Shared by Dr. Ben Carson on Facebook, i thought it is inspiring and i decided to share;

The Australian ex-model Turia Pitt suffered burns to 65 per cent of her body, lost her fingers and thumb on her right hand and spent five months in hospital after she was trapped by a grassfire in a 100 kilometre ultra-marathon in the Kimberley. Her boyfriend decided to quit his job to care for her recovery. 
Days ago, in an interview for CNN they asked him:
"Did you at any moment think about leaving her and hiring someone to take care of her and moving on with your life?"

His reply touched the world:

"I married her soul, her character, and she's the only woman that will continue to fulfill my dreams."

This made me very reflective. I just wonder; if the person you love today encounters an incident or accident that transforms who they are physically, it could be amputation, it could be paralysis, it could be severe burns that scald their flesh beyond recognition, w…


Good morning people! 
Just checking in to sign the register. Lol. It's been a very busy week and it looks like it might be an even busier weekend. I was hoping to get some writing done when I got to the airport yesterday but I even almost missed my flight. It was hopeless trying to do any work on the plane as it was bumpy af, and this toddler behind me wouldn't stop screaming in piercing shrieks like he was being exorcised. 
I got into town pretty late and needed to keep an appointment ASAP. I'm heading out right now and it's going to be a long day, but thought I should drop this first. 
Have a splendid day. Im'ma be back soon.

One More Post...


He was my coursemate, crush, then my boyfriend.... he was super
intelligent, smart, tall, dark and handsome. Believe me he got
swag, but he didn't seem to notice me. (I'm a nerd but a sassy one
if I say so myself).  So oneday I decided to take it to another level..
After listening to a song "IF YOU LOVE SOMEBODY TELL THEM THAT YOU
LOVE THEM and watching the season film of The Secret Life of
American Teenagers. ..when Amy Jeugerns mum told her "you are only
young once". LOL that part got me.
Hope you know what i mean?

Though I'm okay with chemistry class I approached him to coach me for
the Quiz that was coming up, we found out that we had this
great chemistry between us.. hehehe both the covalent and
electrovalent bonds....

So one thing led to another till one unusual Saturday. I invited
him to my house and he came. The guy got swag, he even came
with a packet of durex condom.
We talked for a while and and and and and and
See how you are serious dey read this story....!


A side chick is commonly known as a mistress or a woman that’s romantically involved with a man who is in a committed relationship.  However after doing some reflecting, I realize that’s not the only type of side chick.  I want to discuss “the new side chick”–a woman who decides to stay by a man’s side after he has expressed his lack of relationship intentions with her through his words or actions.  So many women have made this mistake at least once in their lifetime, and unfortunately I’ve done the same thing. I like to think of the new side chick as an appetizer.  You’re there just to satisfy the immediate appetite of the man, but as soon as that mouth-watering entrée comes out to the table, you will get pushed to the side, literally.  Why?  Because that entrée is what he really wanted; he went to the restaurant to order steak, not hot wings.  You were just a placeholder, fling, temporary commitment, or  maybe even just a “good ol time” until what he really wanted was presented to hi…


I'm in an amebo mood tonight. Don't ask me, I honestly don't know why. Also I'd like to share too but I'd do that anonymously in the comment section. Tonight I want to talk about secrets. It's ok, we can all be anonymous. 
Is it true that EVERYBODY has a secret? 
Is there anyone here who doesn't have a secret? I'd really like to know; You're a completely open book and there's not ONE thing about you that you wouldn't mind other people knowing about? Please raise your hands up. 
And for the rest of us, what's something about you that no one knows, or very few people know? Who's got a dark secret here, or a weird one, or a funny one even? I really don't mean to be invasive but I don't want to be the only one sharing, plus I think hearing other people's secrets is quite fun, don't you think?

Let's Be Random Together! (Open Keypad).

Hey guys, a while back blog reader F said something about creating an Open Keypad post, where you can write whatever you want in the comment section. I thought it was a fun idea!
So who is interested? Comment on anything you feel like, ask me or anyone a question, talk about how your day went, your job, your interests, tell us something about you that we don't know, share a testimony with us, rant about anything you feel like, talk about your crush/boo/spouse/relationship/marriage, challenges you're facing, ANYTHING AT ALL! 
I'll only make one request; that we stay civil. 

(F it was you who made this suggestion, right? I'm not too sure and I can't even remember the post the comment was made on). 
BTW please Ejoeccome out come out, wherever you are!

Closed Chapter...

Hello everyone, yesterday a friend said to me, Thelma I love your blog, I've told so many people about your blog, I think you're a very good writer but I feel there's something you're not doing right"

This friend was the first person who won our beauty of the day contest back then in 2014. Then we had met just once through a mutual friend. I mentioned the blog to her and she became an instant reader. I wouldn't have exactly called her a friend then but yesterday as we sat down waiting for our Uber to come get us from Wal-Mart, she's definitely my friend and I knew she was coming from a good place when she said she had much higher expectations of my blog.

Me too.

But you see, in the last year or so, maybe even longer than that, I haven't felt much joy in blogging. It began to feel more and more of a laborious chore, one which I hardly reaped any fruits from.

I really love writing, I love sharing my life and my experiences with others and I've enjoy…

Adventures, Fun, Friendship & Laughter at the TTB Hangout (Lekki Conservation Center).

Nicole to Clare: mummy lets go. I want to climb that ropy thing!

Isn't Clare beautiful?!

Uyi et moi. Clowning. 

Mother & child. 

Scary af! Trish on the ramp. The chica loves the outdoors so much, she was like a kid in a candy store. She and Uyi took this walk twice! More power to them, you can't pay me to do this a second time.

Uyi & Tiwa