Take down the app that promotes objectification and misogyny towards women.
Petition by Ikechukwu Onyemelukwe; Loughborough, United Kingdom
"Misogyny is a central part of sexist prejudice and ideology and, as such, is an important basis for the oppression of females in male-dominated societies. Misogyny is manifested in many different ways, from jokes to pornography to violence to the self-contempt women may be taught to feel toward their own bodies." - Allan Johnson
Bridepricecheck is a web app that assigns virtual monetary value (in Naira) to women in an attempt to calculate their bride price based on factors such as their level of education, skin colour, nationality, weight, beauty, physical features, spoken accents, country of residence, employment status etc.
A bride price is a practice popular in many Asian and African cultures, which involves the payment of an amount of money, or property, or wealth by the groom or his family to the parents of a woman as a symbolic 'token' upon the marriage of their daughter to the groom. It is a cultural heritage that has always been used as a gesture of good faith and support, and a way for the groom to demonstrate his ability to maintain the bride in marriage. The amount paid as bride price can vary from a small token to a great sum. In recent times however, there have been concerns about the effect that payment of bride price has on gender equality, early or forced marriage, as well as domestic violence towards women.
The Bridepricecheck app promotes racism, sexism, discrimination against women. By assigning a price tag it devalues the true worth of a woman; it promotes the ideology that women are the lesser gender, and are expected to please men. The app assigns a lesser monetary value for having darker skin and a greater value for being mixed-race/ lighter. The app assigns greater value for being tall, having no tribal marks, and deducts value for having a particular accent. It even goes as far as limiting the level of ambition and education women are expected to have (by deducting monetary value for women who obtain a PhD degree). This is not in anyway different from the mentality that the terrorist group Boko Haram have towards women, and how they have demonstrated this with the kidnapping of over 200 Chibok school girls. The world is still dealing with the actions that ensue from such repressive mentality, and on a daily basis we get reports of rape, violence, oppression, and harassment of women.
Please join me in raising a voice against such a repressive mentality being subtly spread by an app in the name of harmless fun, and to ensure this app is taken down permanently.
Dear Ikechukwu Onyemelukwe.
Tell me to sign a petition abolishing Bride Price in its entirety then I just might pay you some attention. Creating a mountain out of a molehill and raising dust over an app that seeks to amuse makes me wonder at your motive.
I understand where you are coming from, in all honesty I do. But come back and speak when you have petitioned the following:
*Nigerian companies and multinationals that give preference to job seekers with degrees from Western countries, those organizations where you're immediately disqualified when your resume boasts a degree from a Nigerian University.
*Companies that give preference to light skinned girls over dark skinned girls, especially in the banking sector.
*Aristos who favour light skinned (runs) girls over dark skinned (runs) girls and as such pay them twice as much after a roll in the sack. Oh, sometimes there's no roll in the sack, she gets something just for being yellow.
*Those radio and TV stations that grant you an interview for a job only if you speak with a foreign accent.
*Employers that refuse to employ an overweight person because they just don't "reflect the image of the company".
The makers of this App took a hint from the life they see around them and not the other way around (make no mistake about it) only aiming to amuse and humour. You, dear sir, direct your annoyance at the wrong persons.
To liken the app to the principles of Boko Haram (an incendiary accusation) is just plain amusing.
I did the test, I'm dark skinned, have no foreign accent, I've been described as fat, no foreign degree, yet the only way I felt after taking that test was humored and lighthearted, and not in anyway devalued or objectified. Because I'm able to recognize a joke when I see one, and also because my sense of self-worth is not one that can be shaken by a mere comedic app. If anything, it only served to remind me of the ills of our society and how far much work we have left to do.
Now after you've petitioned the afore-mentioned persons, you might want to consider instead seeking to abolish the Bride Price culture in itself, if you take a little more time you'll find that it's the Bride Price that's somewhat misogynistic and not the app which like art imitates life (and not the other way around, I must repeat).
Ps: I don't deny that the issues you raised are very real and saddening, and seriously need to be dealt with. I think your goals are necessary, noble, right and just. I merely think your angst is targeted at the wrong party.
That said, I cannot care less if the Bride Price app is taken down or kept on.
These are my thoughts, I don't seek to influence the thoughts of any, and I would like to hear yours.