Internationally acclaimed and award-winning music producer and singer, Cobhams Asuquo, today agreed with Upfront and Personal Global Management Consultants (UPGMC) in an arrangement that puts the media company solely in charge of his music career and image in Nigeria and Africa.
Cobhams who has been spending a lot time in the United States mainly to focus on his music, was at the Lagos office of Upfront and Personal today and he said:
‘I am so excited about this deal. When I met with Paul [Paul Okoye, MD/CEO Upfront and Personal], and he shared what his plans were for me and the Cobhams brand, it was though he was speaking my mind and my heart. I’m a fan of The Fuse and what Paul has built. I can’t wait for everything to start happening!”
“Cobhams and his music have always been close to my heart. His story is one of hard work and perseverance and I believe everyone has something to learn from him, his music and his life story. We are excited about this partnership and the world just needs to see what we have planned for Cobhams in Nigeria.”
Cobhams was also signed to Upfront Celebrity Bookings, the Celebrity management arm which has in its care such bankable stars - DonJazzy, Wizkid, K-Cee, and Davido, to mention a few, and is also responsible for endorsements for major brands like MTN, Pepsi and Star Lager beer.
So, are we going to see Cobhams Asuquo brand endorsement this year? We’ll probably have to wait and see!