Skip to main content

Chude Jideonwo: How It Came to Be That Goodluck Jonathan is an Option is 2019





got a lot of panicked responses after my last piece; the panic focused on one small nugget of information buried within it: the fact that, as things stand today, former president Goodluck Jonathan is the strongest candidate that the People’s Democratic Party can present in 2019.

So I decided to run slight interference, and do a follow up. What I apparently have taken for granted – not just as a result of insight into Nigeria’s political space cleaned from years of first, activism, then consulting; but also as a result of any number of PESTLE analyses that I have been involved in over the past 10 months – was a surprise to many.

It stood out especially for some respondents because my assessment of Jonathan’s presidency has been consistently, unshakably – and remains to this moment – harsh: he was, in my opinion, an ineffectual leader; one whose feckless cost the country greatly in corruption and insecurity at the minimum.

But personal desires are one thing, and honest political calculation is another. If anything, the latter is needed if the former will be fulfilled in any meaningful, practical way.

So let’s take some time to talk about how people get elected in a country like ours.

Actually, no, that’s a matter for another day’s piece. What this actually will do is try to explain the three broad categories that lead people to emerge as candidates in the primaries of the major Nigerian political parties, at least the gubernatorial and presidential elections.

There are three basic requirements:
1. Name recall
2. Access to finance
3. Establishment consensus

Name recall
I call this the test of ‘If we should your name in the market place, will people know who it is’?

It’s amazing how many sophisticated, intelligent people searching for complicated answers to simple questions often overlook this crucial factor in the way candidates are selected.

And it’s not just about countries like ours with primitive electoral environments. The singular reason Donald Trump was a viable candidate for the American president elections without previously holding any political office, or belonging to any political structure, was simply because Americans knew his name.

And the reason Sarkozy, the former French president, returned as party leader and then made another run for the presidency last year, despite what was a les than glorious first term, both locally and internationally, is because he possesses an electoral asset that it is immensely difficult for new players to quickly gather: the voting public knows his name.

This is why America’s politics can seem like a dynasty: political operatives impatient with experiments routinely look for tried-and-tested surnames like Bush or Clinton or Obama (if Michelle runs, which – for everything we know about American politics – is a distinct possibility) is because everyone knows their name.

And that applies even more significantly in a largely illiterate country like ours, where citizens do not have access to the body of information that is usually necessary for making informed choices. They typically have to employ shorthand to make decisions i.e. Does this person lay claim to Awo’s legacy? Does this person have an Igbo mother? And usually the most important question can be this – Do we know who this person is?

This is the fundamental driver behind the massive, and unshakeable electoral margins that President Muhammadu Buhari continued to rack in the North of Nigeria. They knew his name, they ‘knew’ what that name stood for; they were familiar with it. It was easier for them to vote for it.

It is the same reason Odimegwu Ojukwu continued to rack up wins for the All Progressives Grand Alliance through election cycles, despite having no realistic chance of winning anything beyond a gubernatorial election – you could call his name in any part of the South-East, at any day at any time, in any market; and they knew exactly who you were talking about.

It is the reason the PDP confidently presented the now-quickly-forgotten Hilda Williams as gubernatorial candidate for Lagos after her husband died. We knew the name Williams. It was easy to connect with.

No strategist worth his salt plays with the power of name recall.

Access to finance
If you think this only applies to startups and businesses looking to expand, you haven’t been paying enough attention to the politics of your country, at least over the past 17 years.

Access to finance is distinct of course from personal wealth. You can, like Olusegun Obasanjo, emerge from prison dirt-poor and yet find the critical mass of people and institutions ready to pool the resources you need for you to win electoral contests.

But, whether it is you money or it is other people’s money, there is no chance in heaven or hell that you are able to win elections in any part of this country without significant financial resources.

Now, while naivety or self-deception can lead people into viewing this as essentially negative, there is nothing at all wrong – ab initio – in the idea that it takes money to win an election.

By the very nature of democracy, it is inevitable that it will be expensive. And this can be said without even referring to the $1.2 billion Hillary Clinton spent last year or the $1.12 billion Barack Obama spent in 2012.

You just need to be a reasonable person looking at the reasonable steps that any reasonable person would have to take in winning a typical election.

To be governor in Lagos state for instance, you need a few things in order to communicate your personality and your ideas to the 1,678,754 who voted in the last elections.

You need to print banners, and you need to print fliers. You need to print posters, and you need to print your manifesto. And in doing this, you are thinking about reaching the about 2 million people, or at least the 1milloon half of it that you will need to thumbprint for you in order for you to win the election. And that is just basic printing cost. Without talking about the ‘excitement tools’ e.g. t-shirts, face-caps, and other livery.

We have not factored in the planning and hosting of the events you will have to do, repeatedly, across the Local Government Areas where people will vote. A typical event has sound, canopies, decoration, food and drinks, and others. Multiply this by the number of local governments and by the number of the times you need to make the visit to consolidate gains.

On and on and on – campaign buses, campaign offices, campaign staff, road shows, and all of this minus the modern imperative for TV and radio adverts, as well as online exposures. This is without the personnel costs that attend to running any mid-size enterprise.

There is a reason politics is called the art of ‘selling’ yourself and your ideas.

So if there are people that think financial resources in elections only come down to buying party forms, bribing whoever they think is usually bribed and distributing rice to random voters, they are talking about incidental costs rather than actual cost of sale.

Without the financial resources, or the ability to get those who have those resources to part with said resources, you are a non-starter.

Establishment consensus
To be honest, I have sat in any number of establishment meetings; by this I mean, meetings by the ‘movers’ and ‘shakers’ of Nigerian politics, from across the two major parties and some of the fringes, and here is the truth of discovery – there is not a lot of sophistication that goes on in those spaces.

That is one of the shocking revelations I have had from seven years of engagement from multiple angles in this space.

Most of the decisions come from gut, and perception – perception mostly coloured by location, experiences, interests and relationships. In essence, many of these decisions are narrow and parochial. They are not well thought out, and don’t exist based on verifiable facts.

That, of course, is why our country is the way it is. Think about it: if the minds that have been manipulating our affairs for 50 years have been engaged in the art of sophistication and depth, is this the kind of country that would result from that process?

Unfortunately, whether these are the brightest or not, they are the ones who determine our political affairs, and they are the ones who largely make decisions as to candidates, candidacies and political reflexes.

Many times their decisions come down to – ‘it is the turn of this part of the country’, ‘this is the guy that won’t upset the apple cart’, ‘a woman cannot win in that part of the country’, or ‘we just don’t like that guy’. That’s the kind of thinking that leads to political decisions in this country.

I remember being shocked at the beginning of my professional life about 15 years ago years ago, to be seated (they ignored me because I was 17 and they knew I was harmless) in a discussion, from whence one of the ‘powers that be’ in a South-Western state simply decided he wanted a woman to run for one of the offices under his influence. And that’s she was elevated for life into a force to reckon with.

That’s the consensus that gave us Goodluck Jonathan as president, ultimately, in 2010. Those principalities in the PDP decided that Peter Odili could not be Vice President to Umaru Yar’Adua and Donald Duke could not be Vice President, and any number of people couldn’t be – not for reasons of capacity, competence or character, but simply because they were too ambitious. The least ambitious person was selected, and the least ambitious person, by default, became the president of this country for 5 years and ended it by losing large swaths of Nigerian territory to terrorists and 276 girls from Chibok.

So how will Jonathan again become a potential presidential candidate in 2019? Well, because these powers that be will come together and finalise a year before those elections that he is the best bet to unify that party, without alienating any of those groups.

They will conclude that having him as candidate will help complete the second term that the South-South is ‘entitled’ to and he will have the experience to run the office and run the country simply by the fact of having been there before.

They will look around and they will most likely find nobody else who can fill that position. Nobody else whose name you can shout on the main-road of Onitsha market and random people will know his or her name. Nobody who is so ‘formidable’ that he or she will immediately attract cross-regional resources to wage an electoral war, and nobody else whom the powers that can be can establish an unsophisticated consensus around.

The calculation will fall on: Who can face Buhari in 2019 and neutralize his huge advantages in the North?

And that is how; if Buhari decides to run for president again in 2019, the old fault lines will re-emerge, and we will probably end up with Buhari versus Jonathan again for the presidency of the federal republic of Nigeria.

When that happens, we will have no choice but to play the hand that we are dealt.

Unless something gives now. Unless someone else builds the momentum to cross at least two of these three imperatives. Unless someone else has the kind of Donald Trump, Bernie Sanders, Marine Le Pen (yes), Olusegun Mimiko, Peter Obi-guts to stare the dragon in the face, and to decide that this thing is not further mathematics, and this kind of history can, should, and must be made.

There is no such person on the scene as we speak.

And, as you and I know, two years before the next general elections as we are today, time is already running out.


.

Thoughts?





.

Comments

  1. Thelma this young man couldn't have analyzed it any better . The political scene is a mess. I mean a very big mess. The people or persons that direct the affairs of the State / country are not only under qualified , but also don't give a shit about building a Giant ( An enviable Country).

    As it is , we have yet to learn from the mistakes of the past. Even if a credible and very intelligent person like Donald DUKE, Pat Utomi and Co decide to run for Office of President , they will lose .

    The electorates are the most disappointing.Bunch of unserious and stupid people we have.

    Honestly , Nigeria is in a fix and we need bold men and women to take the bull by the balls.

    We need a movement, the kind that will sweep the country to the promise land.

    ReplyDelete
  2. Interesting and Insightful read I must remark! Love the choice of words and simplicity in message passed across.

    I'd add that the analysis of most of politics in Nigeria doesn't lend itself easily to reasonable conclusions (just as he pointed out when he mentioned establishment consensus). Furthermore, I reckon forecasting the next two years on the Nigeria political scene might yield erroneous conclusions seeing as logic and rationality aren't commonplace and two years is quite a long time for externalities to become dominant factors.

    PS: Not heeding my advice, I reason Goodluck Jonathan (though may be a good candidate for PDP) wouldn't be a successful candidate come 2019. Buhari has effectively killed his political ambitions by tarnishing his image and tenure - a smart move by the APC loyalist, but a destructive move for democracy. Jonathan seems to be doing just fine as a bystander, - and would continually do well if he sticks being just that.

    ReplyDelete
  3. Lol. 2017 and folks still fixated on GEJ?
    As for PDP and political parties,politicians defect from each other. Nigerian politics is very messy and dirty. We truly deserve our leaders...

    ReplyDelete
  4. Cute requirements listed for a politician to emerge as the preferred choice of his Party. However the writer tried to emphasize a lot with examples from foreign political Climes and this is largely not the case in Nigeria.

    For instance, with the "Name recall" requirement, it's very often we see that working for protégées in politics rather than influential politicians. The last general elections and subsequent ones, we saw quite a lot of them. The only familiar names were Fayose, Rochas, Al Makura, Shetima, Tambuwal, and Dickson. The rest are freshers. Infact, Nigerians are increasingly getting fed up with old names trying to get back directly (or indirectly) into the political game. Look what happened in Ondo elections; the APC in Ondo State made it pretty obvious they wouldn't tolerate the name "Tinubu" within their State party politics. Look what's going on in Kano also; Kwankwaso and Ganduje don't hesitate to grab each other's scrotums when they have time for each other. Enugu has Chime vs Ugwanyi; Abia has Ikpeazu vs T.Orji; I'm hearing some kinda rumours in Akwa Ibom; Uduaghan has been cryptic about issues in Delta State; Atiku has been giving *side eyes* to Jibrilla; Obiano can likely lose his cool if you put him in the same room alone with Peter Obi. There're many more like this across our country.

    As for GEJ, apart from the fact that he's obviously less marketable by PDP as a possible candidate in 2019 (like Chrisyinks implied), Olisa Metuh in all his wisdom has, with Ekweremadu and Secondus, zoned the presidency to the North. The reason they gave is hilarious but that's gist for another time. The political awareness in Nigeria is changing from the usual norm and we're going to see a lot of new faces as from next year, probably using GEJ's name as a tool rather than GEJ being the *tool* himself.

    ReplyDelete

Post a Comment

Popular posts from this blog

Turia Pitt Suffered 65% Burns But Loved Conquered All...

Amazing Story Shared by Dr. Ben Carson on Facebook, i thought it is inspiring and i decided to share;

The Australian ex-model Turia Pitt suffered burns to 65 per cent of her body, lost her fingers and thumb on her right hand and spent five months in hospital after she was trapped by a grassfire in a 100 kilometre ultra-marathon in the Kimberley. Her boyfriend decided to quit his job to care for her recovery. 
Days ago, in an interview for CNN they asked him:
"Did you at any moment think about leaving her and hiring someone to take care of her and moving on with your life?"

His reply touched the world:

"I married her soul, her character, and she's the only woman that will continue to fulfill my dreams."

***
This made me very reflective. I just wonder; if the person you love today encounters an incident or accident that transforms who they are physically, it could be amputation, it could be paralysis, it could be severe burns that scald their flesh beyond recognition, w…

#WriteRight. VIVIAN: MY FIRST SEX EXPERIENCE WITH MY BOYFRIEND

He was my coursemate, crush, then my boyfriend.... he was super
intelligent, smart, tall, dark and handsome. Believe me he got
swag, but he didn't seem to notice me. (I'm a nerd but a sassy one
if I say so myself).  So oneday I decided to take it to another level..
After listening to a song "IF YOU LOVE SOMEBODY TELL THEM THAT YOU
LOVE THEM and watching the season film of The Secret Life of
American Teenagers. ..when Amy Jeugerns mum told her "you are only
young once". LOL that part got me.
Hope you know what i mean?

Though I'm okay with chemistry class I approached him to coach me for
the Quiz that was coming up, we found out that we had this
great chemistry between us.. hehehe both the covalent and
electrovalent bonds....

So one thing led to another till one unusual Saturday. I invited
him to my house and he came. The guy got swag, he even came
with a packet of durex condom.
We talked for a while and and and and and and
Kai!
See how you are serious dey read this story....!
My…

...

Good morning people! 
Just checking in to sign the register. Lol. It's been a very busy week and it looks like it might be an even busier weekend. I was hoping to get some writing done when I got to the airport yesterday but I even almost missed my flight. It was hopeless trying to do any work on the plane as it was bumpy af, and this toddler behind me wouldn't stop screaming in piercing shrieks like he was being exorcised. 
I got into town pretty late and needed to keep an appointment ASAP. I'm heading out right now and it's going to be a long day, but thought I should drop this first. 
Have a splendid day. Im'ma be back soon.

THE ‘NEW’ SIDE CHICK: I WAS HER

A side chick is commonly known as a mistress or a woman that’s romantically involved with a man who is in a committed relationship.  However after doing some reflecting, I realize that’s not the only type of side chick.  I want to discuss “the new side chick”–a woman who decides to stay by a man’s side after he has expressed his lack of relationship intentions with her through his words or actions.  So many women have made this mistake at least once in their lifetime, and unfortunately I’ve done the same thing. I like to think of the new side chick as an appetizer.  You’re there just to satisfy the immediate appetite of the man, but as soon as that mouth-watering entrée comes out to the table, you will get pushed to the side, literally.  Why?  Because that entrée is what he really wanted; he went to the restaurant to order steak, not hot wings.  You were just a placeholder, fling, temporary commitment, or  maybe even just a “good ol time” until what he really wanted was presented to hi…

Shhhhhhh....

I'm in an amebo mood tonight. Don't ask me, I honestly don't know why. Also I'd like to share too but I'd do that anonymously in the comment section. Tonight I want to talk about secrets. It's ok, we can all be anonymous. 
Is it true that EVERYBODY has a secret? 
Is there anyone here who doesn't have a secret? I'd really like to know; You're a completely open book and there's not ONE thing about you that you wouldn't mind other people knowing about? Please raise your hands up. 
And for the rest of us, what's something about you that no one knows, or very few people know? Who's got a dark secret here, or a weird one, or a funny one even? I really don't mean to be invasive but I don't want to be the only one sharing, plus I think hearing other people's secrets is quite fun, don't you think?

Let's Be Random Together! (Open Keypad).

Hey guys, a while back blog reader F said something about creating an Open Keypad post, where you can write whatever you want in the comment section. I thought it was a fun idea!
So who is interested? Comment on anything you feel like, ask me or anyone a question, talk about how your day went, your job, your interests, tell us something about you that we don't know, share a testimony with us, rant about anything you feel like, talk about your crush/boo/spouse/relationship/marriage, challenges you're facing, ANYTHING AT ALL! 
I'll only make one request; that we stay civil. 

(F it was you who made this suggestion, right? I'm not too sure and I can't even remember the post the comment was made on). 
BTW please Ejoeccome out come out, wherever you are!

One More Post...

Adventures, Fun, Friendship & Laughter at the TTB Hangout (Lekki Conservation Center).

Nicole to Clare: mummy lets go. I want to climb that ropy thing!

Isn't Clare beautiful?!

Uyi et moi. Clowning. 

Mother & child. 


Scary af! Trish on the ramp. The chica loves the outdoors so much, she was like a kid in a candy store. She and Uyi took this walk twice! More power to them, you can't pay me to do this a second time.


Uyi & Tiwa

Giveaway Finale!

Happy Sunday y'all. 
This is the conclusive part of #WCG. 
All the N25,000 recipients have received their cash.
All the students have also received their N10,000. 
Once again guys please comment under any of the posts, or this one that you've received your money. Thanks. 

So moving forward, this final giveaway contains 
1. N10,000 for 5 people. 

2. 3 kimonos from Julian's dressmakers. 
3. 3 pairs of Palm slippers from WaleOnibata. (Gents) 
4. 2 pairs of shoes from Courtney's Closet. (Ladies. Size 9 and Size 11). 

5. 1 human hair wig from Gabby's Wigs'n'Weaves. You pick from one of the wigs below. 
6. 3 cakes from CakesandCream 

7. A getaway at CitiHeight Hotel Ikeja for 3 people. (Who can each bring one person along).  


As I said earlier, Kon has already won a stay at CitiHeight and Clare, a kimono. So those gifts are now available for 2 people each. 
There is no competition. We are only going to play a game. 
I have each gift item listed out in numbers. Number 1 to 100. …